About Us
Strategy/Mission
Transform business lending through transparency, knowledge, availability of tools to level the playing field in bank lending. Providing the business owner more access to obtaining capital to start or grow their business through education and tools and resources that will provide insights on requirements for bank lending, minimum qualifications to get approved by a bank. Our mission is to empower the business owner with clear insights about bank requirements and their businesses financial condition so they can approach the bank with knowledge and confidence when applying for a business loan.
Vision
Create a website where business owners can self-assess if they can qualify for a bank business loan. Provide education and tools to create all the documentation required by most banks. Provide immediate feedback if the company can qualify for a bank loan based on the financial analysis of the company with concrete data provided by the business owner’s knowledge of his business.
Purpose
We are bridging the gap in bank financing by offering easily accessible education services to all business owners! Small business owners often face the problem of not having financial statements when requesting a loan and even get declined because of the inability to understand the information being provided to the bank by an accountant or QuickBooks. Hiring a CPA to create a compiled financial statement is expensive and creates a disadvantage for small businesses to get bank financing.
Strategy/Mission
Transform business lending through transparency, knowledge, availability of tools to level the playing field in bank lending. Providing the business owner more access to obtaining capital to start or grow their business through education and tools and resources that will provide insights on requirements for bank lending, minimum qualifications to get approved by a bank. Our mission is to empower the business owner with clear insights about their businesses financial condition so they can approach the bank with knowledge and confidence when applying for a business loan.
Vision
Create a website where business owners can self-assess if they can qualify for a bank business loan. Provide education and tools to create all the documentation required by most banks. Provide immediate feedback if the company can qualify for a bank loan based on the financial analysis of the company with concrete data provided by the business owner’s knowledge of his business.
Purpose
We are bridging the gap in bank financing by offering easily accessible education services to all business owners! Small business owners often face the problem of not having financial statements when requesting a loan and even get declined because of the inability to understand the information being provided to the bank by an accountant or QuickBooks. Hiring a CPA to create a compiled financial statement is expensive and creates a disadvantage for small businesses to get bank financing.
About Jonathan Aranda:
Jonathan Aranda is co-owner and Lead Advocate of Business Lending Advocate. With his deep knowledge of loan underwriting and software engineering, he has developed innovative solutions to help businesses achieve their financial goals.
Jonathan’s expertise in loan underwriting is evidenced by his certification as an SBA 7A Loan Underwriter. This certification means that he has a thorough understanding of the requirements and regulations that govern small business lending. His knowledge and experience in this area have helped him to secure financing for countless businesses, and his clients trust him to provide the best possible advice and guidance.
In addition to his lending expertise, Jonathan is also a skilled software engineer. He attended the prestigious Horizons Fellowship in San Francisco, where he learned from some of Silicon Valley’s top developers. This experience has allowed him to develop cutting-edge software solutions to improve the loan application process and provide businesses with the tools they need to succeed.
With his unique combination of skills and experience, Jonathan is committed to providing his clients with the best possible service. At Business Lending Advocate, he takes a personalized approach to each client’s needs, ensuring that they receive the financing and support they require to achieve their goals.
About Rosantina Aranda:
I have over thirty-two years of banking experience serving the financial needs of business owners. My banking experience has given me insight into both lenders’ decision-making processes and business owners’ credit needs. I apply this knowledge to each client’s loan request and help move qualified applications to approval with minimal delay.
I started working as a business banker in 2008. Before getting this position, I was in training and working as a credit analyst for 2 years. The credit analyst training was designed to educate our future lenders on analyzing financial statements and assessing business risks. Subsequently, we also put together loan packages for commercial lenders to present for approval. Before transitioning to the front line in sales, I helped develop a software called the Commercial Lenders Bonus Program. During the development of this software, I realized the bank did not have small business banking figured out. I felt challenged to figure out why it was so difficult to underwrite small businesses.
When the opportunity to work as a business banker became available, I took the opportunity. I have always been a huge advocate for education and providing my business customers with resources. I decided to audit a 6-week program that was being offered for small businesses called Ice House Entrepreneur and this is when the Business Lending Advocate idea was formulated. I had been working in business banking for about 5 years when I grew very frustrated with the inconsistencies in loan processing requests. I saw a huge gap between the bank and the business owners. At first I thought it was a bank problem then I realized there was a disconnect in the way the information was being presented. I found that the primary reason most business owners do not apply is due to fear of rejection or a lack of knowledge of the requirements. My passion is to bridge the gap between the bank and the business owner and to provide a solution for my client.
In 2015, I decided to test the idea by participating in a pitching contest called Catapult weekend. The idea was well received and was a great learning opportunity. Afterwards, I started the entrepreneurship journey by reading a lot of books, attending business courses, and meeting with various mentors. Six years later after my children graduated from college, I felt I was ready. Prior to that, I could not take the risk because I was a single mom. However, I felt I had a bigger calling. So I decided to utilize my previous experience to help better equip business owners for bank loan applications so they would be able to walk into any bank with confidence.

Our Philosophy
We collaborate with small business owners to understand their needs, listening to their story, and converting information into appropriate financial documents.

Our Focus
We focus on small businesses, helping them through the complicated process of applying for bank loans.
32+
years banking experience

Our Philosophy
We collaborate with small business owners to understand their needs, listening to their story, and converting information into appropriate financial documents.

Our Focus
We focus on small businesses, helping them through the complicated process of applying for bank loans.
32+
years banking experience

Happily based in San Antonio, Texas
We work with clients in Spanish and English to get their bank documents in order.
If I can answer any questions or be of service, just click the button below to schedule a meeting with me. I look forward to serving you!

Happily based in San Antonio, Texas
We work with clients in Spanish and English to get their bank documents in order.
If I can answer any questions or be of service, just click the button below to schedule a meeting with me. I look forward to serving you!